03 January 2012
Bentley sales bounce back
- Global sales up 37% with 7003 deliveries to customers
- December sales (1059 cars) - best single month since recession and second highest
- America still Bentley’s number one market with sales up by over a third to 2021
- China confirms number two status with sales virtually doubling to a record 1839
- All major markets increased with Europe up by over a half due mainly to high
demand in Germany, up by nearly 90%
- New Continental GT coupe and Mulsanne drive sales with new Continental GTC
off to a flying start
Crewe — Bentley bounced back to pre-recession levels of demand during 2011, with strong growth in all major markets. Globally, sales were up 37% to 7003 for the calendar year with sales accelerating as the year progressed. December sales were 1059 (up 69% on the same month in 2010), the best month since Bentley’s pre-recession record of 2007 and the second best month ever.
The US continues to be Bentley’s number one market with 2021 cars sold in 2011, an increase of 32%. For the first time ever, however, China took second spot with sales for the region virtually doubling to 1839 and surpassing the previous year’s record before the end of July. This achievement is even more remarkable considering Bentley has been present in Mainland China for less than ten years.
Other regions have also performed very well. Continental European sales rebounded to 1187 (an increase of 53%) led by strong demand in Germany where sales have increased by a remarkable 88%. The UK proved to be extremely challenging over the past months, but still saw an increase of over five per cent with 1031 cars sold. Indeed, all major markets are up including the Middle East despite the political instability that has beset certain markets.
Bentley’s Chairman and Chief Executive, Wolfgang Dürheimer, said:
“It has been a tremendously good year for Bentley. The dramatic sales growth reflects a global strength to the Brand and a recognition of the quality, craftsmanship and engineering excellence of our cars. It is also testament to the work of the entire Bentley Team whose passion and daily commitment has delivered this outstanding result. It has been particularly pleasing to see renewed interest in Bentley in established as well as and new and emerging markets, all of which is contributing to a positive financial result for 2011.
“We want that success to continue and, with a new Continental V8 set to attract new customers in 2012, have ambitious but realistic plans which reflect global economic conditions as much as our new product line up.”
The strong performance was the result of strong demand across the range, with the new Continental GT unsurprisingly proving the most popular Bentley with 2404 GTs delivered - over a third of Bentley’s total sales volume. Sales were boosted significantly in December with the first deliveries of the new soft-top Continental GTC, a new model which has receivedfantastic reviews from media and customers alike. Together with the Bentley Mulsanne, which continues to maintain a healthy order bank constantly replenished as more customers get to drive the flagship Bentley, sales growth is expected to continue unabated during 2012.
Bentley Motors is the third largest R&D investor in the UK's automotive sector and the 18th largest nationally. The company employs almost 4,000 people in Crewe which is home to all its operations including design, R&D, engineering and production. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury vehicle manufacturers such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley exports over £500m worth of goods every year to established markets like the US, as well as emerging markets such as China and South America.