In June of 2010, Jonathan Browning assumed responsibility for global directing of the Volkswagen Group’s National Sales Company. On October 1, 2010, Browning became President and CEO, Volkswagen Group of America, Inc. and President for the Volkswagen of America brand.
Jonathan Browning has held numerous executive sales and marketing posts worldwide at General Motors (GM) and Ford Motor Company. He was Vice President of European Sales, Service and Marketing at the GM Group from 2001 to 2008, and also Chairman of Vauxhall Motors from 2006 to 2008, becoming GM Vice President of Global Sales, Service and Marketing in 2008. Browning worked for the Ford Group from 1997 to 2001, first as Executive Director of Marketing for Ford Europe and then as the Global Managing Director of Jaguar.
Browning was born on June 21, 1959 in Taunton, England. He received his masters of business administration from Duke University.
Scott Keogh will assume the top leadership role for Audi brand activities across the U.S. effective immediately. Keogh comes into the job with experience of six years as Chief Marketing Officer at Audi of America. In that position, he led all product planning for the U.S. market in addition to award-winning marketing and advertising campaigns that helped Audi of America achieve record levels of consumer awareness and consideration.
A strong advocate for Audi performance and efficiency engineering, Keogh helped steer the introduction of Audi TDI clean diesel technology to the U.S. market by positioning it as a social cause rather than a mere engine variant. He developed the strategy to re-introduce RS performance models, including the new RS 5 coupe coming to dealerships this year, to the American premium sports car segment. Keogh also advocated for the return this year of the iconic Audi allroad, as part of a strategy that has resulted in 14 new Audi model launches for American consumers since 2006.
Among the Audi brand accomplishments led by Keogh – each with its own portion of risk and unconventional thinking for the segment – have been early awareness-building exercises such as the Truth in 24 documentaries about the Audi dominance at the 24 Hours of Le Mans endurance race; bold Super Bowl advertising; a significant push into social media; and integration of Audi into blockbuster Hollywood productions, such as the Iron Man movie series.
The Audi brand has established sales records over the past 17 consecutive months, culminating in an all-time annual record of 117,561 premium performance models sold nationwide in 2011. That topped the previous annual sales record of 101,629 Audi vehicles sold in the U.S. market just one year earlier.
“We see exceptional growth opportunity in the U.S. market as we continue moving toward our goal of positioning Audi as the leading luxury automotive brand in the world by 2020,” said Rupert Stadler, AUDI AG Chairman and Chief Executive Officer. “Gains in the U.S. are truly a strategic pillar for the brand and we are confident that the leadership provided by Scott Keogh will continue the momentum at Audi of America.”
Audi of America has shown momentum across its businesses. Consumer awareness and consideration are at an all-time high level thanks to Audi of America marketing and media activities. Audi Parts and Accessories sales reached record levels in 2011, and are poised to eclipse those results in 2012. Audi Certified pre-owned sales achieved record numbers in 2011, as well. The 278 Audi dealer partners in the U.S. are seeing record returns on sales on average, and the brand demonstrated solid profitability in the U.S. last year.
“Audi has demonstrated remarkable progress in recent years,” Keogh said today at Audi of America headquarters in Herndon. “There is much work to be done in a highly competitive segment of the auto business. But the sights are set and the team is in place to meet our goals.”
As the next Audi of America President, Keogh replaces Johan de Nysschen who led the organization over the past 7 ½ years in an Audi career that spanned nearly 20 years.
Christophe Georges is Chief Operating Officer of Bentley Motors, Inc. His position ensures that Bentley's largest worldwide market is executing a consistent business strategy with the company's central and regional operations around the world. This includes a strong focus on customer service and building on the brand's recent successes in the U.S. market.
A native of France, Christophe has extensive experience with the Bentley marque having worked in various roles throughout the company for the past nine years. Prior to becoming COO in North America, Christophe was Managing Director for Bentley Europe, based in Berlin.
During his time in the Berlin office Christophe presided over a 20-fold increase in Bentley sales and was responsible for the introduction of the marque to six new markets including the fast growing Russian market. He was instrumental in guiding the investment plans of all 34 European dealers over the period from 2002 to 2007.
Andrew Stuart is the President and Chief Executive Officer of VW Credit, Inc. Prior to his current role, Mr. Stuart was the Executive Vice President and Chief Financial Officer, responsible for Financial Reporting, Information Technology, Service Center Operations, Human Resources, Legal, and Treasury.
Over the past 20 years Mr. Stuart has held various positions of increased responsibility in the automotive field. He started his career at Volkswagen Group Canada as a District Manager in the Atlantic Provinces. Since then, he has held various management positions with the Volkswagen Group, in Sales, Marketing, Product Planning and Financial Services. Andrew left the company for approximately two years from 2007-2008 to become the Chief Operating Officer at Ron Tonkin Dealerships in Portland, OR. Prior to this, Mr. Stuart served as the Chief Executive Officer of Bentley Motors, Inc. where he led the company through a very successful period in the US and Canadian markets.
Mr. Stuart serves on the Board of Directors of the American Financial Services Association and Junior Achievement.
A native of Nova Scotia, Canada, Mr.Stuart attended Saint Mary’s University where he received a Bachelor of Commerce majoring in Marketing. He received his Master of Business Administration from the University of Oregon in 1998. He also completed the Volkswagen Group Executive Program in June 2000.